At the opening general session of the Country Inns & Suites Business Conference today the brand announced a three-year sponsorship agreement with Top Ten World Ranked PGA TOUR Professional, Zach Johnson. The sponsorship will feature logo placement on Johnson’s apparel and will kick off at the Masters in Augusta, Georgia on April 10.
Johnson has won 11 PGA TOUR events including the 2007 Masters. He has also played on three Ryder Cup and three Presidents Cup teams.
“We could not be more proud to announce Country Inns & Suites’ sponsorship of Zach Johnson, a Masters champion and professional athlete known for his strong values and integrity,” said Scott Meyer, senior vice president, Midscale Brands, Americas, Carlson Rezidor Hotel Group. “Our values and brands align very well and we are optimistic about the long-term future of our partnership with Zach.”The sponsorship will allow the brand to reach new and current guests, including young, educated male millennials, a target demographic for Country Inns & Suites. Additionally, Country Inns & Suites has made a commitment to the Zach Johnson Foundation and its Kids on Course program which supports literacy and educational development.
"I admire Country Inns & Suites and the brand’s commitment to providing exceptional guest service delivered with a touch of home," said Johnson. “I feel our core values align nicely and I look forward to working with them in the years to come."