This is Radisson Red

Following the introduction of the newest member of the Radisson family on Feb. 18, we invite you to become better acquainted with “Red.”

Brand Overview

Like never before, Radisson Red will create a uniquely engaging and meaningful guest experience; one that will leverage technology and use intelligent and pervasive customer data to anticipate and serve individual needs and preferences. RED is an exciting concept that will re-interpret the guest experience, starting with an element of wow. The lobby will be artistic, energetic, proactive and welcoming. And the rooms will be impressive too; stylish and multifunctional, where the wall is a canvas for movies, for art, for work. There will be a great bar, simple food done really well, a truly connected concierge, space to work, space to play, space to simply be. Shop, browse, admire, mingle, work, work out, relax.

Competitive Set

Radisson Red will fill a void and create its own market, Lifestyle Select, drawing down from Upscale and beyond, to satisfy the ever-increasing demand for a relevant Millennial lifestyle experience. The primary competitive set for Radisson Red includes Aloft, Indigo, and Citizen M. The secondary competitive set includes Hilton Garden Inn, Hyatt Place, Courtyard by Marriott.

Locations and timing

Radisson Red will launch simultaneously in 2015 in urban centers in the Americas, Europe, Middle East, Africa and Asia Pacific, with over 60 hotels by 2020.

Enjoy these renderings. This is Radisson Red! 

February 21, 2014
Photo caption:
Our new Radisson Red brand embodies a philosophy where imagination designs the experience, and experience invents the future. Take a look.