Radisson® and Radisson Blu® in the Americas celebrate strong business-to-business loyalty results

Radisson® and Radisson Blu® in the Americas have seen strong results from business-to-business loyalty programs. In fact, Club Carlson for Planners generated more than $36 million in revenue to hotels, on more than 4,000 events in 2013. These results include meeting and event revenue related to guest rooms, meeting rooms and food & beverage. That is an increase of 3 percent from 2012. 

Club Carlson for Business has seen similar success for Radisson and Radisson Blu Americas properties in 2013. The program accounted for more than $2 million in room revenue to hotels on 8,500 stays. And, the program now has more than 4,300 small business members worldwide, doubling the number of members at the close of last year.

“Radisson and Radisson Blu properties in the Americas have been engaged with these programs and, because of that engagement, they have produced tremendous results,” says Derek Robertson, manager, Business-to-Business Loyalty, Americas. “Small businesses and event planners are learning these programs make it advantageous to do business with Radisson and Radisson Blu.”

Our loyalty programs also has had a significant impact on the environment. Through Club Carlson for Planner events held since Earth Day (April 22, 2013), carbon credits have been purchased from our partner, Carbon Footprint Ltd., offsetting the estimated carbon footprint generated. This includes the emissions for lighting, audio-visual equipment, heating and cooling, laundry, cooking, and just about anything else that comes to mind. This is done at no cost to the planner or the hotel. This initiative has resulted in the planting of 4,286 trees in the Great Rift Valley of Kenya thus far in 2013, as well as continued support of renewable energy in Tamil Nadu, India.

More information on the initiative and the projects supported by Club Carlson for Planners can be found online. Remember to fill out the bottom portion of the Club Carlson for Planners Points form in the Customer Service Application (CSA) to ensure we are as accurate as possible for our Club Carlson for Planners events carbon footprint.

Club Carlson for Business guests in the Americas receive a 5 percent discount off Best Available Rate, or continue to enjoy their hotel-specific negotiated rates. The business also receives 8 to 10 Gold Points® per dollar spent on room revenue, and the individual traveler continues to receive the Gold Points® as they usually would. 

“Small business room revenue in this program for Radisson and Radisson Blu Americas properties has increased 75 percent from 2012, so the work hotels have done to continue to build this program is paying dividends,” said Derek.

The Club Carlson for Business program pays for the points awarded to the business, so there is no increased cost to the hotel. Hotels simply continue to pay the points for the guest if they are an individual member, and remain willing to offer a 5 percent discount or the locally-negotiated rate they already provide.    

“Radisson and Radisson Blu hotels in the Americas have been very active in Business-to-Business Loyalty in 2013,” adds Derek. “A big thank you goes out to all the hotels engaged in the program, and we ask that all our hotels continue the outstanding efforts into the New Year. We look forward to more success in Business to Business Loyalty as we enter 2014. These tools can be an integral part of our hotels’ success going forward!”

If you would like a 20-minute presentation for your sales team to become more familiar with the business-to-business loyalty programs, or if you have questions, comments or concerns, contact by email Derek Robertson or call +1 (763) 212-8822




January 23, 2014
Photo caption:
The Club CarlsonSM Business-to-Business loyalty programs were strong drivers of revenue for Radisson® and Radisson Blu® hotels in the Americas in 2013 with more than $36 million in revenue from Club Carlson for Planners, and more than $2 million in room revenue from Club Carlson for Business.

More than 1,000 trees have been planted in Kenya's Rift Valley, thanks to the Club Carlson for Planners carbon offset program