Club CarlsonSM, Carlson Rezidor Hotel Group’s global hotel loyalty program, took top honors for “Loyalty Campaign of the Year” at the 2013 Mega Awards. Club Carlson was recognized for its year-end campaign in Europe, the Middle East and Africa (EMEA).
Now in its fourth year, the annual Mega Awards gala was held on November 13, as part of Mega Event 2013 in Vancouver. Created to honor genuine innovation in the airline and travel industry, a Mega Award is the highest accolade to be presented to a loyalty, ancillary revenue and social media program and the campaigns it produces. Only six trophies are awarded each year.
“We are delighted that Club Carlson has been recognized as the Loyalty Campaign of the Year,” said Teresa Comparato, director of Loyalty Marketing, EMEA, for Carlson Rezidor Hotel Group. “We have always taken pride in being one of the most rewarding loyalty programs in the travel industry, and receiving this award further strengthens our confidence. Through Club Carlson, we want to connect on a more personal level with our customers. We are making continuous investments in our customer relationship management (CRM) technology to be able to better engage with our brand ambassadors in the social and digital space. This award is recognition of these efforts. We are delighted to see that our members actively and enthusiastically engage with the program and we thank our Club Carlson members for their patronage and loyalty.”