Country Inn & Suites’ popular Read It & Return Lending Library SM has been gaining some buzz, thanks to inclusion in a New York Times round-up story this week. The article, “Hotels, a Place to Lay Your Head, or Bury It in a Book,” is appearing both online and in print.
Scott Meyer, senior vice president, Midscale Brands, Americas, outlined the program for reporter Elaine Glusac and explained that guests are happy to see the brand promoting literacy. She writes, “The library supports the hotels’ sense of home, and the lending program surprises guests, especially grateful parents.”
The story included details on the partnership with Random House, which allows hotels to offer 75 to 100 titles to guests at nearly 500 Country Inns & Suites hotels around the United States. The New York Times website has more than 15.5 million visitors monthly.
In a story on CONNECT that ran in September, we reported on Country Inns & Suites' celebration of National Literacy Month and its "Why I love to read" essay contest for young readers and their parents. Click here to read more about the contest. Winning essays are now posted on the Talk of the Country blog. Check them out!