Radisson® becomes the leading international upscale brand in Brazil

With the addition of the Radisson Hotel Rio de Janeiro and the Radisson Hotel São Paulo Vila Olimpia, both set to open in Brazil during the first quarter of 2014, Carlson Rezidor Hotel Group has become the largest international upscale operator in the country, with 10 hotels and more than 1,800 rooms in operation. 

“As a company that has developed in emerging markets for decades, we are thrilled to see that our long-standing partnership with Atlantica Hotels International has allowed us to grow in Brazil, and it is with its unwavering support that we are able to be the leader in the country,” said Thorsten Kirschke, president, Americas, Carlson Rezidor Hotel Group. “As the fifth largest country in the world, it is with great pride that we work to elevate the hospitality community in Brazil by developing a consistent, service-driven and responsible product for those in Latin America and beyond.” 

As announced in our August CONNECT story, the Radisson Hotel Rio de Janeiro, a luxury beachfront property with 292 guestrooms and suites, will open in January 2014. The hotel will be ideally located in the Barra region of Rio de Janeiro and will be complemented by a spa, two bars, a gym, a squash court, a heated pool, and 11,000 square feet of dynamic meeting space. 

Shortly following, will be the opening of the Radisson Hotel São Paulo Vila Olimpia, located in the southern part of São Paulo. Formerly the Park Suites ITC Faria Lima, the $3.5 million conversion investment will result in a graciously appointed property with all Radisson standards including the Yes I Can! SM  spirit of service; high-speed Internet; business class and express checkout. The addition of the hotel will solidify Radisson as the top upscale brand in the country. 

“Over the past decade, our partnership with Carlson Rezidor Hotel Group has helped define the standard for upscale hotels in Brazil,” said Paul Sistare, chief executive officer and president of Atlantica Hotels International. “As the brand continues to grow in Latin America, our united front will allow us to maintain Radisson’s leading status as an upscale international brand in our country.” 

This milestone achievement and our continued growth in the country support Carlson Rezidor’s Ambition 2015 global growth strategy; and the future looks strong, with long-range plans that already include the opening of the  Radisson Goiânia in 2016 and the Radisson Guarajuba in 2018.

October 23, 2013
Photo caption:
Our long-standing partnership with Atlantica Hotels International continues to propel our portfolio growth in this highly coveted tourism destination.