Blankets to bread? A London hotel is recycling its blankets, bed linens, pillows and towels to raise money for the Waterloo Food Bank, which feeds some of the capital city’s most vulnerable families.

The Park Plaza Westminster Bridge London has partnered with London’s Waterloo Quarter Business Improvement District and the Waterloo Food Bank in a unique program that raises funds by recycling old textiles through First Mile Ltd., a local recycling company. The material is expected to generate up to 40 pence per kilo, or about 64 cents. Material will be converted into new items or, if in good condition, sold for re-use.

In the first year of the initiative, Park Plaza Westminster Bridge London expects to recycle more than 1,000 towels, 300 pillows and 300 blankets, which will raise about $800.

“We understand that by making positive choices we can all reduce our effect on the environment and every effort has been made to increase our sustainability as a company with Park Plaza Westminster Bridge London receiving Considerate Hotelier of the Year 2013,” said Daniel Pedreschi, general manager of the Park Plaza Westminster Bridge Hotel. “We are delighted to continue this success and support our local community with increased recycling schemes and pioneering new technology.”