Luxury London hotel group, Radisson Blu Edwardian, London has joined the ranks of British Airways, Jaguar, Virgin and Rolex as a UK Superbrand. The accolade was announced following an extensive independent survey of 1,600 U.K. business professionals and independent experts.

Participants were asked to judge brands considering the criteria of quality, reliability and distinction and the following definition of a Superbrand: “A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognize.”

“To be awarded the Superbrands accolade is a huge achievement for any brand, so as a private, family owned company, to stand out from the U.K. hotel industry and with respected, successful brand giants such as Virgin Atlantic and Rolls-Royce is a source of immense pride for all at Radisson Blu Edwardian, London,” said Paul Mansi, chief operating officer for Radisson Blu Edwardian, London.

Radisson Blu Edwardian, London adds its Superbrand status to a recent award list that includes Top 50 Best Employers in Hospitality 2012 England and Wales.